Summary

As a producer with over 14 years of experience, I’ve had the privilege of leading ad campaigns for iconic global brands like Apple, HBO, Google, NFL, Pepsi, Uber Eats, and TikTok. From Super Bowl campaigns to internationally acclaimed productions, my work is defined by a commitment to creative excellence, collaboration, and delivering results under pressure.

I have spearheaded three consecutive Super Bowl campaigns (2022, 2023, 2024), where my ability to lead diverse teams and manage complex productions has consistently earned the trust of Fortune 500 clients. My passion for crafting memorable campaigns is matched by my dedication to fostering a collaborative work culture, mentoring talent, and pushing creative boundaries.

Whether it's managing budgets from $100K to upwards of $25M, negotiating with top industry vendors, or navigating the expectations of c-suite executives, I thrive on challenges and turning bold ideas into award-winning campaigns. I’m always open to new opportunities to partner on projects that inspire and engage audiences globally.

Highlights

✨ Led the production of three consecutive Super Bowl campaigns for Pepsi (2022), Uber Eats (2023), and TikTok (2024), overseeing teams and delivering campaigns on time and within budgets of up to $25M.

✨ Built strong client relationships with Fortune 500 brands, establishing trust through consistent delivery of exceptional results and creative excellence.

✨ Developed industry-leading tools and processes that streamlined project workflows and contributed to the success of multiple award-winning productions.

✨ Managed both national and international campaigns, navigating cross-cultural dynamics and global markets.

✨ Fostered a collaborative work culture by mentoring teams and ensuring cross-functional engagement, resulting in higher team performance and project success rates.

✨ Negotiated with top-tier vendors and freelancers, ensuring the seamless execution of projects, while managing budgets ranging from $100K to $25M.

Key Skills

- High-Pressure Production Management

- Super Bowl & Large-Scale Campaigns

- Creative Strategy & Execution

- Client Relationship Management

- Team Leadership & Collaboration

- Budgeting & Scheduling

- Vendor & Freelancer Management

Experience

72andSunny, New York City — Freelance Senior Producer
January 2025 - Present
Client: 1800 Tequila

Special Guest, Los Angeles — Freelance Executive Producer
November 2024 - January 2025
Client: Meta

72andSunny, Los Angeles — Freelance Senior Producer
May 2024 - November 2024
Clients: NFL, Adobe

Ways & Means, Los Angeles — Freelance Executive Producer
March 2024 - April 2024
Clients: KOHO, NBA

72andSunny, Los Angeles — Freelance Senior Producer (Super Bowl 2024)
November 2023 - February 2024
Client: TikTok

Special U.S., Los Angeles — Freelance Executive Producer (Super Bowl 2023)
June 2022 - October 2023
Client: Uber Eats

Madhappy, Los Angeles — Freelance Director of Content Production
April 2022 - June 2022

Wieden+Kennedy, New York City — Freelance Senior Producer
January 2022 - April 2022
Client: McDonald’s

PepsiCo, New York City — Freelance Executive Producer (Super Bowl 2022)
October 2021 - January 2022
Clients: Pepsi, Mountain Dew, Doritos, Cheetos

Droga5, New York City — Freelance Executive Producer
July 2021 - October 2021
Client: Lululemon

Function, Los Angeles — Freelance Executive Producer
June 2021 - July 2021
Client: Google

Mekanism, New York City — Executive Producer
March 2021 - June 2021
Clients: Jose Cuervo, PepsiCo

Mekanism, New York City — Senior TV & Content Producer
January 2017 - February 2021
Clients: HBO, Peloton, Jose Cuervo, Fiverr, Food Network, Quilted Northern, Nasdaq

Media Arts Lab, Los Angeles — Lead TV & Content Producer
January 2015 - January 2017
Client: Apple

Grupo Gallegos, Huntington Beach — Broadcast Producer
July 2014 - January 2015
Clients: JCPenney, Mitsubishi, Comcast

Golden Unicorn, New York City — Content Producer
August 2013 - July 2014
Clients: L'Oréal Paris, AOL

Spike DDB, New York City — Associate Integrated Producer
December 2010 - July 2013
Clients: Chevrolet, Cadillac

Awards

🏆 Four-time CLIO Award Winner: HBO ‘It’s What Connects Us’ TV

🏆 The One Show Winner: HBO ‘It’s What Connects Us’ TV

🏆 Two-time Promax Award Winner: HBO ‘It’s What Connects Us’ TV

🏆 Epica Award Winner: HBO ‘It’s What Connects Us’ TV

🏆 CLIO Award: Apple TV ‘The Future of Television’ TV

🏆 CLIO Award: Chevrolet ‘Made to Love’ TV

🏆 Global ACE Award: Nasdaq ‘Vision’ TV

Contact

LinkedIn Profile