Summary
As an award-winning producer, I’ve led high-profile campaigns for iconic global brands including Apple, HBO, Google, NFL, Pepsi, Uber Eats, and TikTok. From Super Bowl campaigns to internationally recognized productions, my work is defined by creative excellence, collaborative leadership, and a proven ability to deliver under pressure.
I’ve spearheaded three consecutive Super Bowl campaigns (2022, 2023, 2024), consistently earning the trust of Fortune 500 clients by leading diverse teams and managing complex productions with precision and heart. I’m passionate about crafting unforgettable campaigns and equally committed to fostering a collaborative culture, mentoring talent, and pushing creative boundaries.
Whether managing budgets from $100K to $25M, negotiating with top industry vendors, or navigating the expectations of C-suite stakeholders, I thrive on turning bold ideas into impactful, award-winning work.
Highlights
✨ Led the production of three consecutive Super Bowl campaigns for Pepsi (2022), Uber Eats (2023), and TikTok (2024), overseeing multidisciplinary teams and delivering complex productions on time and within budgets of up to $25M.
✨ Built lasting relationships with Fortune 500 brands by consistently delivering standout creative work and operational excellence.
✨ Created industry-leading tools and workflows that streamlined processes and contributed to the success of multiple award-winning campaigns.
✨ Managed large-scale national and international productions, successfully navigating cross-cultural teams, regional regulations, and global markets.
✨ Fostered a collaborative culture by mentoring talent, aligning cross-functional teams, and driving high-impact performance across every stage of production.
✨ Negotiated with top-tier vendors and freelance partners to execute world-class campaigns while managing budgets ranging from $100K to $25M.
Key Skills
- High-Pressure Production Management
- Creative Strategy & Execution
- Client Relationship Management
- Team Leadership, Collaboration & Mentorship
- Budgeting & Vendor Negotiation
Experience
GUT, Los Angeles — Executive Producer
May 2025 - Present
Spearheading the growth and leadership of the production department at GUT Los Angeles, overseeing all agency projects and serving as the lead production voice in both internal and client meetings. I manage every aspect of production to uphold creative excellence across 360 integrated campaigns for brands including Disney, DoorDash, Netflix, Diablo (Activision Blizzard), Tide, NYX Cosmetics, and all incoming new business.
Our work spans broadcast TV, social content, experiential, brand activations, rapid-response creative, web and app content, influencer content, and more. I collaborate closely with the Chief Creative Officers, Managing Director, and Head of Brand Management to elevate the agency’s creative output, while mentoring and leading a growing team of producers.
72andSunny, New York City — Freelance Senior Producer
January 2025 - May 2025
Client: 1800 Tequila
Special Guest, Los Angeles — Freelance Executive Producer
November 2024 - January 2025
Client: Meta
72andSunny, Los Angeles — Freelance Senior Producer
May 2024 - November 2024
Clients: NFL, Adobe
Ways & Means, Los Angeles — Freelance Executive Producer
March 2024 - April 2024
Clients: KOHO, NBA
72andSunny, Los Angeles — Freelance Senior Producer (Super Bowl 2024)
November 2023 - February 2024
Client: TikTok
Special U.S., Los Angeles — Freelance Executive Producer (Super Bowl 2023)
June 2022 - October 2023
Client: Uber Eats
Madhappy, Los Angeles — Freelance Director of Content Production
April 2022 - June 2022
Wieden+Kennedy, New York City — Freelance Senior Producer
January 2022 - April 2022
Client: McDonald’s
PepsiCo, New York City — Freelance Executive Producer (Super Bowl 2022)
October 2021 - January 2022
Clients: Pepsi, Mountain Dew, Doritos, Cheetos
Droga5, New York City — Freelance Executive Producer
July 2021 - October 2021
Client: Lululemon
Function, Los Angeles — Freelance Executive Producer
June 2021 - July 2021
Client: Google
Mekanism, New York City — Executive Producer
March 2021 - June 2021
Clients: Jose Cuervo, PepsiCo
Mekanism, New York City — Senior TV & Content Producer
January 2017 - February 2021
Clients: HBO, Peloton, Jose Cuervo, Fiverr, Food Network, Quilted Northern, Nasdaq
Media Arts Lab, Los Angeles — Lead TV & Content Producer
January 2015 - January 2017
Client: Apple
Grupo Gallegos, Huntington Beach — Broadcast Producer
July 2014 - January 2015
Clients: JCPenney, Mitsubishi, Comcast
Golden Unicorn, New York City — Content Producer
August 2013 - July 2014
Clients: L'Oréal Paris, AOL
Spike DDB, New York City — Junior Producer
December 2010 - July 2013
Clients: Chevrolet, Cadillac
Awards
🏆 Four-time CLIO Award Winner: HBO ‘It’s What Connects Us’ TV
🏆 The One Show Winner: HBO ‘It’s What Connects Us’ TV
🏆 Two-time Promax Award Winner: HBO ‘It’s What Connects Us’ TV
🏆 Epica Award Winner: HBO ‘It’s What Connects Us’ TV
🏆 CLIO Award: Apple TV ‘The Future of Television’ TV
🏆 CLIO Award: Chevrolet ‘Made to Love’ TV
🏆 Global ACE Award: Nasdaq ‘Vision’ TV
Contact
LinkedIn Profile